روج
ENع
Farida Nabil

Farida Nabil

The hook is the whole job

Fifteen-second scripts for people who skip ads. Everything after the first line is just not losing them.

Commission a scriptمتاح هذا الأسبوع
  • #01Hook banks
  • #02Campaign scripts
  • #03Tone of voice
  • #04Rewrites

—Selected scripts

  • 01
    First-impression unboxing — lip oil
    beautyFirst-impression unboxing — lip oil2026
  • 02
    Five products, five seconds each
    beautyFive products, five seconds each2026
  • 03
    Get-ready-with-me, no filter pass
    beautyGet-ready-with-me, no filter pass2026
  • 04
    Restock haul from a Zamalek pharmacy
    beautyRestock haul from a Zamalek pharmacy2026
  • 05
    Texture close-ups, macro lens rental
    beautyTexture close-ups, macro lens rental2026
  • 06
    In-house work — retailer's own channel
    beautyIn-house work — retailer's own channel2025
  • 07
    Shelf-to-basket, shot in one take
    beautyShelf-to-basket, shot in one take2025
  • 08
    Everything I've made so far
    beautyEverything I've made so far2026

—Written for

  • RUFAA
  • SAHLA
  • بيت فهمي
  • QURSH
  • MASARAT
  • MARSA
  • TIN&CLAY
  • NADI

—Recognition

  • Best Short-Form CampaignMENA Effie Awards2025
  • Craft — Editing, SilverDubai Lynx2025
  • Young Creative of the Year, shortlistCairo Advertising Festival2024
  • Food Photography, Regional WinnerPink Lady Awards2024
  • Best Use of Arabic TypographyCairo Design Week2023

—References

“We asked for three hooks and got six, and the one that worked was not the one we would have picked.”
Hana Selim · Rufaa Skin
“Delivered the Ramadan set four days before air. That has never once happened to us.”
Ahmed Naguib · Sahla Juice
“The menu shoot is still the reason people walk in. Two years on we have not reshot it.”
Mona Fahmy · Beit Fahmy

—Rates

أساسي

1,100جنيه

  • One deliverable
  • One round of changes

6 أيام · 1 تعديل

قياسيالأكثر طلبًا

1,980جنيه

  • Up to three deliverables
  • Two rounds of changes
  • Source files on request

5 أيام · 2 تعديل

مميز

3,520جنيه

  • Everything in Standard
  • Priority scheduling
  • Source files included
  • Six months of paid-media usage

4 أيام · 3 تعديل

—تواصل

What are you trying to get someone to do?

Answer that in one sentence and I can usually tell you within a day whether I am the right writer for it.

الجيزة · ar

بيروح لصندوق الطلبات بتاعه

Farida NabilCommission a script
اختصار لطلب الحجز