Arabic-first identity and packaging
Four hundred and twelve finished films
Eight years, mostly telecom and FMCG. The list is the portfolio.
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- #01Edit
- #02Grade
- #03Sound
- #04Delivery
—The index
- 01foodBakery identity — Arabic lettering, ten applications2026
- 02foodPackaging for a stone-ground tahini line2026
- 03foodCoffee bag system, four origins2025
- 04foodShopfront and signage drawings2025
- 05businessArabic wordmark studies, forty sketches2025
- 06foodMenu typesetting, bilingual and tabular2024
- 07foodLabel refresh — before and after2024
- 08foodSelected identity work2026
—Who commissioned them
- RUFAA
- SAHLA
- بيت فهمي
- QURSH
- MASARAT
- MARSA
- TIN&CLAY
- NADI
—Recognition
- Best Short-Form CampaignMENA Effie Awards2025
- Craft — Editing, SilverDubai Lynx2025
- Young Creative of the Year, shortlistCairo Advertising Festival2024
- Food Photography, Regional WinnerPink Lady Awards2024
- Best Use of Arabic TypographyCairo Design Week2023
—about
I cut short-form for FMCG and telecom - the kind with a hard air date. Twelve Ramadan campaigns since 2021, none of them late.
- #01Based
- Cairo
- #02Years
- 8
- #03Languages
- AR / EN
- #04Turnaround
- 3-5 days
—contact
Request the full reel
Say the category and I will send the cut that matches it.
Mansoura · ar / en
