Rawaj
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Tarek Zaki

Tarek Zaki

Four hundred and twelve finished films

Eight years, mostly telecom and FMCG. The list is the portfolio.

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  • #01Edit
  • #02Grade
  • #03Sound
  • #04Delivery

—The index

  • 01
    Bakery identity — Arabic lettering, ten applications
    foodBakery identity — Arabic lettering, ten applications2026
  • 02
    Packaging for a stone-ground tahini line
    foodPackaging for a stone-ground tahini line2026
  • 03
    Coffee bag system, four origins
    foodCoffee bag system, four origins2025
  • 04
    Shopfront and signage drawings
    foodShopfront and signage drawings2025
  • 05
    Arabic wordmark studies, forty sketches
    businessArabic wordmark studies, forty sketches2025
  • 06
    Menu typesetting, bilingual and tabular
    foodMenu typesetting, bilingual and tabular2024
  • 07
    Label refresh — before and after
    foodLabel refresh — before and after2024
  • 08
    Selected identity work
    foodSelected identity work2026

—Who commissioned them

  • RUFAA
  • SAHLA
  • بيت فهمي
  • QURSH
  • MASARAT
  • MARSA
  • TIN&CLAY
  • NADI

—Recognition

  • Best Short-Form CampaignMENA Effie Awards2025
  • Craft — Editing, SilverDubai Lynx2025
  • Young Creative of the Year, shortlistCairo Advertising Festival2024
  • Food Photography, Regional WinnerPink Lady Awards2024
  • Best Use of Arabic TypographyCairo Design Week2023

—about

I cut short-form for FMCG and telecom - the kind with a hard air date. Twelve Ramadan campaigns since 2021, none of them late.

#01Based
Cairo
#02Years
8
#03Languages
AR / EN
#04Turnaround
3-5 days

—contact

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Mansoura · ar / en

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